ABOUT THIS EPISODE
Transforming Detroit's Story Through Strategic Communications and Inclusive Storytelling
In this episode, we sit down with Vicki Thomas, Communications Director for the City of Detroit, to discuss how her transition from journalism to municipal communications is helping reshape both the national perception of Detroit and how residents access city services. With her deep commitment to the Detroit community and expertise in strategic storytelling, Vicki has been instrumental in communicating the Duggan administration's focus on inclusive growth and ensuring long-term residents have opportunities to benefit from the city's transformation.
Vicki shares how major events like the NFL Draft have helped showcase Detroit's evolution on the national stage, building on momentum from initiatives like bringing the National Association of Black Journalists (NABJ) convention to Detroit in 2018—a turning point in changing the national narrative. Her approach centers on "Opportunity Rising" stories that highlight programs and services Detroiters can access, supported by the "Detroit for Life" marketing campaign that emphasizes the city's commitment to current residents. From social media to radio, her philosophy is to "cover all the bases and meet people where they are."
Beyond traditional communications, Vicki reveals how the city is leveraging AI and emerging technologies while maintaining essential channels like newsletters and radio to reach diverse audiences. Her work ensures that residents across all neighborhoods feel connected to opportunities, embodying the administration's commitment that "you don't feel like you're forgotten no matter where you live, what your challenges are." Looking ahead, she envisions a communication strategy that blends traditional and emerging technologies with storytelling remaining the critical foundation.
In this episode, you'll discover:
- How major events like the NFL Draft are reshaping Detroit's national perception and media coverage
- The strategy behind "Opportunity Rising" stories and the "Detroit for Life" marketing campaign
- Why bringing NABJ to Detroit in 2018 was a turning point in changing the national narrative
- How the city uses diverse communication channels from social media to radio to reach all residents
- The role of AI and emerging technologies in enhancing municipal communications
- Vicki's approach to ensuring every neighborhood feels connected to city opportunities and services
- How strategic storytelling is becoming a critical component of Detroit's future engagement strategies
Learn how strategic communications and inclusive storytelling are amplifying Detroit's transformation story. Tune in now!
